With a record-breaking Christmas selling season behind us, you might be thinking about refining your online platform in all kinds of ways. But above all, offering your customers peace of mind when visiting your online store with a safe and positive experience has never been more important – otherwise your business could face the risk of losing sales and damage to its reputation.

Having just launched our Live eftpos eCommerce payment gateway, we thought we’d share three key steps to protect your eCommerce business and its customers:

 Make sure your site has an SSL certificate

Google marks all websites with an SSL certificate as “Secure”, while sites without the certification are flagged as “Not secure”. So, your customers will be able to see from the outset whether you’ve taken steps to protect their information.

This secure connection uses SSL technology to scramble information – known as encryption – so it can’t be intercepted by hackers on its way to the server.

An SSL certificate is typically easy to purchase through your web host and plays an important role in giving your customers the peace of mind they need to transact with your business.

Implement PCI-DSS compliant payment processes 

Any Australian business that processes payments online must ensure their site is PCI-DSS (Payment Card Industry Data Security Standard) compliant. The Standard governs how you take payment online to ensure your customers’ card details stay safe and secure.

Satisfying PCI-DSS compliance requirements doesn’t have to be hard work and you don’t need to be tech-minded either. Live eftpos is PCI-DSS compliant and certified by the Australian Payments Clearing Association, so your business can easily meet data security standards by partnering with us.

Reduce risks with solutions that promise accurate transaction decisions

Measures to tackle online fraud are critical, but they can also create unintended ‘false declines’, which is where a legitimate transaction is mistakenly blocked for fraud by a payment solution’s fraud prevention technology.

False declines can hit cash flow hard, especially if your business relies on fewer, higher value transactions – and there’s also the customer experience to think about too. eCommerce with Live eftpos accurately uses behavioural data to facilitate frictionless real-time transaction decisions which strike the right balance between minimising fraud risks and maximising online sales.

In 2021, the steps you take to protect your customers are likely to make your brand stand out in a marketplace that’s becoming increasingly aware of the importance of eCommerce security. Indeed, it truly is a win-win situation.

Brendan Albury

Brendan Albury is Product Analyst for Live eftpos.