Live eftpos was launched in Sydney in 2011 by Live group CEO Reuven Barukh, who’s experience included running Live Payments and TaxiEpay since early 2006.

At the time many Australian SMEs were finding it difficult to get approval for merchant facilities from big banks due to their relatively low turnover. Intimately understanding the needs of small businesses owners, Barukh established Live eftpos as a premium service with SMEs as the core business.

Live eftpos aims to make the process of accepting cashless payments as easy as possible and has removed lengthy application forms and tedious delays. Applications are only two pages and are approved within five business days and all customers are provided with a dedicated relationship manager.

Live eftpos provides one of the world’s smallest, most technologically advanced mobile terminals available and continues to develop and evolve its technology to meet the needs of business owners across Australia.

Today it is used by over 7,000 merchants throughout Australia and has accepted over $1 billion worth of transactions.